Friday, June 27, 2008

SEO Made Simple

Many newbies are totally confused about all the talk about SEO. Granted, there are many technical aspects of SEO, but there are some very simple rules and tips for helping your website, blog, or Etsy Shop to get some traffic.

In simple terms, SEO is Search Engine Optimization, or how your site is searched by Google and others.

Before you set up your Etsy Shop, consider what id you are going to use. Having the same Login Id and Store Name is the number one step in branding yourself. Branding yourself with one name helps your customers find you all over the internet.

When considering what name you will choose, think of your product. Most times it is better to have your "product" line as part of your name. Google searches those names as well as the domain name you use. This gives you a plus when Google searches.

Here is how Googles "robots" search your site:

1. Your header...if it contains your keywords as your name, great. If you are using a jpg or picture for a header, label the picture with your keywords.

2. Your shop Title, the words just under your header. These should also contain keywords.

3. Your shop Categories. Yep these are right up there with searches. Make sure they contain keywords for your categories, not vague list of products.

4. Your product titles. Cutesy titles are just that...cute. If they don't contain keywords, Google skips right over them. It's like getting your bricks and mortar store all set up, and then putting sheets over all your product so no one can find them. Why hide your product.

Stay tuned for more about KEYWORDS....

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